Hi! We’re Trish and Briana. Long-time friends. Ex-Parisians. Current heads of content.

High-performing blog posts have the same thing in common.

👉 Intentionality.

Here is a simple checklist of things to think about before and after you create blog content!

Everything you need to do before you publish a blog post.

Identify what you want your reader to feel:

• [ ] Write down 3 adjectives that set the tone and intention for your content.
• [ ] Come up with a few key phrases that express those adjectives.
• [ ] Insert them into your style guide, or content brief.

Example: I want my readers to feel reassured, supported, and happy. Key Phrase 1: “I know this sounds complicated, but we will break it down step-by-step” Key Phrase 2: “Here is an example to explain the concepts above”

Identify what you want your reader to think:

• [ ] Write down what is the first thought you want your reader to have when they finish your piece in one full sentence
• [ ] Put this as your content objective in your brief
• [ ] Build any materials you need to accomplish that goal